Top 10 AI Tools for Account-Based Marketing (Free & Paid): Key Features & Pricing Plans

Account-Based Marketing (ABM) is one of the most effective strategies for B2B success. But managing ABM manually is tough — identifying the right accounts, tracking engagement, and personalizing content at scale takes serious time.

That’s why AI tools for Account-Based Marketing are now essential. They automate data collection, target high-value accounts, and use predictive analytics to personalize your campaigns.

Let’s explore the top 10 AI-based ABM tools, including their key features, advantages, disadvantages, and pricing plans.

What is Account-Based Marketing (ABM)?

Account-Based Marketing (ABM) is a targeted B2B strategy focused on identifying and engaging specific high-value accounts instead of a broad audience. It combines marketing and sales efforts to deliver personalized experiences that convert.

In short,

“Instead of chasing 10,000 random leads, AI ABM lets you focus on 100 companies that actually matter.”

Why Use AI Tools for Account-Based Marketing?

Manual ABM campaigns rely heavily on guesswork and human effort. AI eliminates this by using machine learning, predictive analytics, and intent data to:

• Identify in-market accounts automatically
  
• Predict buyer intent with precision
  
• Personalize content using AI insights
  
• Optimize budget for high-ROI accounts
  
• Improve collaboration between sales and marketing

AI ABM = Data + Automation + Personalization

10 Best AI Tools for Account-Based Marketing

Below are the ten best free + paid AI tools for Account-Based Marketing, along with their pricing and performance overview.

1. Demandbase

Demandbase is a leading AI-driven ABM platform designed for enterprises. It combines intent data, predictive analytics, and B2B ad targeting to streamline engagement.

Main Features:

• Predictive AI for account selection
  
• Website personalization
  
• Ad targeting and engagement tracking
  
• CRM integrations (Salesforce, HubSpot)

Pricing Plan	Features Included
Custom (starts at $25,000/year)	Advanced intent analytics, ad campaigns, full ABM suite

Advantages:

• Excellent predictive targeting
  
• Deep analytics and customization
  
• Ideal for large-scale campaigns

Disadvantages:

• Expensive for small businesses
  
• Steep learning curve
  
  It is perfect for Large B2B enterprises

2. 6sense Revenue AI

6sense helps teams discover and prioritize in-market accounts using AI-based intent detection and predictive models.

Main Features:

• AI-based intent data
  
• Account prioritization
  
• Sales and marketing alignment tools
  
• Advanced analytics dashboard

Pricing Plan	Features Included
From $1,500/month (custom)	Intent data, AI scoring, CRM integration, revenue analytics

Advantages:

• Best-in-class intent tracking
  
• Strong CRM integrations
  
• Excellent data visualization

Disadvantages:

• Premium pricing
  
• Requires onboarding time
  

It is perfect for Data-driven B2B marketers

3. Terminus

Terminus offers AI-based ABM advertising, email, and chat solutions to target and convert key accounts.

Main Features:

• Multi-channel ad campaigns
  
• Chat and email personalization
  
• Real-time performance dashboards
  
• LinkedIn and Google Ads support
  

Pricing Plan	Features Included
From $1,000/month	Multi-channel campaigns, chatbots, analytics, CRM integration

Advantages:

• Great for unified ABM strategy
  
• Easy to manage campaigns
  
• Excellent ad integration
  

Disadvantages:

• Limited free trial
  
• Basic reporting for small plans
  

It is perfect for Mid-sized B2B companies

4. RollWorks

RollWorks brings enterprise-grade ABM capabilities to smaller teams, with an easy-to-use interface and AI automation.

Main Features:

• AI account scoring
  
• CRM and ad integration
  
• Cross-channel campaigns
  
• Real-time performance tracking

Pricing Plan	Features Included
Free trial available	Basic analytics, CRM sync
Starter – $975/month	AI scoring, ad campaigns, email automation

Advantages:

• User-friendly interface
  
• Affordable for SMBs
  
• Scalable AI features

Disadvantages:

• Limited data visualization
  
• Ads can be costly at scale

It is perfect for Small and medium B2B businesses

5. Triblio

Triblio uses AI to personalize content and automate engagement for targeted accounts across multiple channels.

Main Features:

• AI-based personalization
  
• Cross-channel orchestration
  
• Account scoring and tracking
  
• Ad campaign automation

Pricing Plan	Features Included
From $2,000/month	ABM automation, AI scoring, web personalization

Advantages:

• Great personalization tools
  
• Multi-channel campaign support
  
• Robust data insights
  

Disadvantages:

• Higher cost for smaller companies
  
• Complex setup process

It is perfect for Agencies and mid-to-large businesses

6. ZoomInfo MarketingOS

ZoomInfo combines data intelligence with AI to identify high-value accounts and automate outreach.

Main Features:

• Predictive lead scoring
  
• AI-driven segmentation
  
• CRM sync (HubSpot, Salesforce)
  
• Automated workflows
  

Pricing Plan	Features Included
Custom pricing (Contact Sales)	Intent data, AI segmentation, CRM integration

Advantages:

• Excellent data accuracy
  
• Robust integrations
  
• Scalable enterprise features
  

Disadvantages:

• Pricey for startups
  
• Occasional data duplication
  

It is perfect for Enterprise B2B sales and marketing teams

7. Madison Logic

Madison Logic delivers AI-enhanced, data-driven ABM campaigns across global B2B channels.

Main Features:

• Multi-channel campaign management
  
• Account-level analytics
  
• Global targeting and personalization

Pricing Plan	Features Included
From $1,200/month	Global ABM campaigns, analytics, and content syndication

Advantages:

• Great for international ABM
  
• Strong analytics capabilities
  

Disadvantages:

• Setup complexity
  
• Steeper learning curve

It is perfect for Global B2B organizations

8. Influ2

Influ2 brings a person-based approach to ABM using AI-driven ad personalization and behavior analytics.

Main Features:

• Person-level ad targeting
  
• Behavioral AI scoring
  
• CRM and LinkedIn integration

Pricing Plan	Features Included
From $1,000/month	Ad personalization, analytics, CRM sync

Advantages:

• Precision targeting
  
• Excellent for small teams
  

Disadvantages:

• Ad expertise required
  
• Limited automation features

It is perfect for Personalized B2B campaigns

9. N.Rich

N.Rich combines programmatic ads with AI analytics for complete ABM campaign visibility.

Main Features:

• Real-time AI ad optimization
  
• Account engagement analytics
  
• CRM and social integrations
  

Pricing Plan	Features Included
Custom pricing	Programmatic ad ABM suite, analytics, CRM sync

Advantages:

• Real-time optimization
  
• Strong engagement tracking
  

Disadvantages:

• Smaller user base
  
• Limited documentation

It is perfect for B2B ad-focused marketers

10. HubSpot ABM Software

HubSpot ABM software leverages AI and CRM insights to help businesses automate and manage personalized ABM campaigns easily.

Main Features:

• AI-based lead scoring
  
• Dynamic workflows
  
• Personalized automation
  
• CRM sync and analytics
  

Pricing Plan	Features Included
Free Tier	Basic ABM tools
Marketing Hub Pro – $890/month	Advanced automation, AI personalization, analytics

Advantages:

• User-friendly and beginner-friendly
  
• Great value for SMBs
  
• Deep CRM integration
  

Disadvantages:

• AI features are basic compared to 6sense
  
• Limited customization

It is perfect for Startups and HubSpot users

Try these AI tools for Account-Based Marketing today and watch your pipeline grow smarter, faster, and more predictable.

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